Monday, January 10, 2011

Walmart and P&G bring FAMILY MOVIE NIGHT to television.

Walmart and Proctor and Gamble formed an alliance and created FAMILY MOVIE NIGHT, a unique space in the entertainment landscape designed especially for consumers who enjoy sharing a delightful movie experience in the comfort of their homes with every family member regardless of age.
Ben Simon, Wallmart
Ben Simon, Walmart
Brian Wells, Flyover Ent.
Brian Wells, Flyover Ent.

I recently spoke to Ben Simon, head of global family entertainment marketing at Walmart and Brian Wells, creative development director for Flyover Studios in Cincinnati.  These two men share a vision for serving up to the American family regular doses of enjoyable, inspirational television entertainment.

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