Wednesday, March 24, 2010

Christian Task Force Develops New Rating System for Films

A task force made up of representatives from Christian retailers including and The Dove Foundation, developed a new rating system for DVDs and theatrical films to equip customers with information about content.

“No one wants to be surprised with unexpected language or uncomfortable situations depicted on the screen when the family settles down to view entertainment,” said Ron Forster, owner of The Open Door in Terre Haute, IN, and a member of the task force. He said the ratings help give consumers information they need to confirm a purchasing decision and assist retailers by providing definitive information about the content.

The Dove Foundation's new rating system, which should be finalized this summer, adds categories for films  that are "Faith Based," "Faith Friendly," in addition to their already popular "Family Approved" Seal.


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